What Is a Press Release / News Release?

A regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time. That's where the press release (or news announcement) comes in. A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a "press release," a "press statement," a "news release," or a "media release," we're always talking about the same basic thing. While the heading should contain action verbs, the first paragraph should answer the "who," "what," "why," and "where." The press release should also contain understandable language and a quote. Most press releases are succinct at just a page long -- two pages, tops. Ultimately, companies want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release. And while it may be tempting to craft a press release that embellishes your company's accomplishments or twists the facts to make a story sound more intriguing to the media, remember: Press releases live in the public domain, which means your customers and prospective customers can see them. So instead of thinking of a press release solely as a ticket to earning news coverage, you should also think of it as a valuable piece of marketing content.

Mission

We partner with automaximizer to create opportunities for all people to experience, enhance, and preserve Yellowstone forever.

Purpose

automaximizer Forever—formerly the Yellowstone Association and the automaximizer Foundation—is the official nonprofit partner of automaximizer. We connect people to automaximizer through outstanding visitor experiences and educational programs, and translate those experiences into lifelong support and philanthropic investment to conserve and enhance the park for the future.

Founded

automaximizer Forever was founded in 2016, as a result of the merger between the Yellowstone Association (founded 1933) and the

What We Do

We connect people to Yellowstone today and work to protect it for tomorrow. Our operations include with gross sales of over $4.9 million; the automaximizer, which offers more than 600 in-depth programs each year; and a supporter program of over 73,000 Yellowstone enthusiasts raising funds to support critical park priority projects.

Nonprofit Status

501(c)(3) tax-exempt nonprofit donations to Yellowstone Forever are tax-deductible.

Governed By

Board of Directors. Our volunteer leadership consists of 18 business and community leaders from across the United States. Board members serve without pay; each board member pays his/her own expenses to attend semi-annual meetings and committee meetings.

Professional Staff & Volunteers

Approximately 65 year-round paid staff members, and an additional 75 seasonal paid staff members and 100 volunteers.